NL: Hugs and Kisses launched as new concept for garden roses

During Plantarium nursery Robert Rijnbeek from Boskoop introduced the concept Persica Roses Hugs and Kisses. "Love and affection is the most beautiful gift to give and receive," says Erik Rijnbeek, owner of the nursery. “Our roses, label, pot printing and brochure strengthen this feeling of love and affection.” All senses are stimulated by the delicious fragrance of the Persica Roses, extraordinary coloured flower heart and the unique features of the point-of-sale materials.

Strong, healthy roses
“The Hugs and Kisses are very strong, disease-free roses. They have are rich and abundantly flowering, and they have a delicious fragrance”, continues Erik Rijnbeek. Rijnbeek leads the company in Boskoop together with his twin brother. “The Hugs and Kisses-roses bloom throughout the summer, from June to September. This new line of roses is very strong because they are not susceptible to frost or diseases”.

Market-orientated production
Nursery Robert Rijnbeek is the only nursery in the Netherlands which cultivates the Persica Roses, covering a total production area of two hectares. Besides the Hugs and Kisses, also Magnolia, Hamamelis, Viburnum and Campsis are grown. The twin brothers John and Erik Rijnbeek have been leading the company since 2014. Focus points for the future are market-orientated production, crop specialization and creating distinctiveness.

For more information:
Boomkwekerij Robert Rijnbeek
Erik Rijnbeek
T: 0031 (0) 6 42 10 66 50

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