The Dutch consumer is not primarily looking for standard red, white or pink pot anthurium, but a pearl-coloured pot anthurium named Leganza.
Anthura was present at the Libelle Zomerweken event on Almere beach which attracts approximately 80,000 visitors every year, particularly women. This was the ideal moment to find out what these women like and prefer.
This year Anthura built a wall of 9 cm pot anthuriums on the stand to show an alternative application and to bring the wide range of colours to people’s attention.
The entire fair constitutes a beautiful setting to conduct consumer research. And guess what? The Dutch consumer is not looking primarily for the standard red, white or pink pot anthurium, but for a pearl coloured pot anthurium named Leganza. Leganza received by far the most votes during the research, in which visitors could choose from several plants and indicate their favourite. This pearly white pot plant outnumbered by far the other varieties.
The above shows that the retail chain should think more in terms of market needs, also taking into account the different cultures, peoples, habits and tastes of different countries. Consumers quite simply do not all have the same taste.
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Anthura:
"Leganza popular choice with Dutch consumers"
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