‘The Billion Pound Flower Market’ is a documentary which shows the British vision on the worldwide cut flower business. FloraHolland plays an important role in the documentary, which was recently broadcast on Channel 4.



In the summer, Channel 4 filmed at Royal FloraHolland, traders and wholesale. The documentary producers also engaged in discussions with several floriculture experts. The documentary offers a glimpse into the Dutch cut flower industry in comparison with the UK. One way the British are trying to compete with the Dutch cut flower sector, is by encouraging the British people to buy domestic products.

Click here to view the documentary. Use the following password: Flowers

Source: FloraHolland