Uhuru Flowers launches Wabara roses

Next year, Kenyan rose farm Uhuru Flowers will put new roses on the market under the name Wabara. This brand, created by the Japanese grower and breeder Rose Farm Keiji, consists of Japanese garden type roses with unusual shapes and scents. "Currently, we are busy bulking them up and we are planning to put the first varieties on the market in February 2017", says Ivan Freeman, owner of Uhuru Flowers.

Ivan Freeman at the IFTF 2016 in Vijfhuizen, the Netherlands.

For one year, Uhuru Flowers have tested many of the Wabara varieties and selected the 14 best. They will plant almost 1ha, of these varieties. "We will start slowly to test the market and build the brand. Afterwards, we can decide to increase the acreage", says Freeman.

And he has hopes for this brand and the varieties in this brand to succeed. "We currently supply over 60 countries around the world and in the majority of these countries, we see a growing interest for the garden type and scented roses in the high-end market segment. There are plans to market the brand widely and the product will definitely impress our customers.

The Wabara rose varieties.

The flowers will have uniform branding as there are a few other selected growers around the world that will also be growing Wabara. The name of the grower, in this case Uhuru Flowers, will also be marked on the product. "In Africa, Uhuru Flowers has the exclusive right to grow this brand."

In February 2017, they expect to put the brand on the market. "We are currently half way through propagation and hopefully, we can sell our first roses for Valentine's Day, which will be celebrated on February 14, 2017".

For more information
Uhuru Flowers Ltd
Ivan Freeman
Email: ivan@uhuruflowers.co.ke
www.uhuruflowers.com