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Philippines: Flowers plus internet equals e-commerce success

Seeing the potential of internet long before Pinoy entrepreneurs harnessed the power of e-commerce, Philippine Cut Flower Corp. (PCFC) developed a website, based on an MBA thesis, that eventually grew into one of the first online success stories in the country.

The idea behind the “Island Rose” brand in 1999 was to enter the retail market without bypassing a stagnating wholesale business, PCFC Vice President and COO Arnold Andaya told GMA News Online in an interview at their farm in Tagaytay over the weekend.

"The internet was already booming in the US and the Philippines was just starting way back then. We looked for some companies as an inspiration for our business model and then we started the Island Rose website,” Andaya noted.

“It’s probably safe to say that we were the one who first started selling flowers in bouquet form online … We are also, probably, one of the first successful online ventures in the Philippines, though we started very small and back then the internet connection was still through dial-up modem,” he added.

Read more at GMA News Online
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