UK: Elho joins HTA National Plant Show line up
The Horticultural Trades Association (HTA) is launching a new award for the Best Plant Concept for Retail, sponsored by Elho. This will showcase creative packaging concepts that will help retailers sell more plants and not just focus on newer varieties and in addition to this Elho is a contributor to the Retail Concept Experience for 2017.
David Nicholson, Sales Manager for Elho UK and Ireland, says, “We’re absolutely delighted to be involved with the National Plant Show and sponsoring the Best Plant Concept for Retail. We know that today garden centres need to apply the most sophisticated instore marketing techniques to inspire and motivate consumers as they browse the aisles. Elho works with garden centre retailers to deliver an inspirational instore environment with pots, containers and accessories that show off plants to their best advantage. We’ve seen a dramatic increase in sales when pots and plants are combined together, making it easy for consumers to bring the inspiration home, immediately.”
The retail Concept Experience area will create a stimulating retail environment for visitors filled with inspiring retail ideas for you to take away. It will also feature an area curated by Elho showing its in-store installation concepts which ultimately support increased plant sales.
Nursery Supply Show New Product Awards launched
To give visitors direct access to the latest products the HTA introduces the Nursery Supply Show New Product Showcase. This area will give an opportunity for all exhibitors to enter as many new products as they wish and gives visitors access to all of the new products in one pit stop, giving them the information they need at a glance to help them work the show and visit the exhibitors stands.
There will also be a visitor vote choosing winners in Innovation, Eco-friendly and Best in Show.
For more information:
www.nurserysupplyshow.co.uk
www.nationalplantshow.co.uk