"One size fits nobody"

“When we started setting up the programme the New Auctioning, one thing was clear: one size fits nobody.” So says Ronald Teerds, programme director of the New Auctioning at Royal FloraHolland. “There just isn’t a solution available that’s right for everyone."

"We're using trials to test what we construct. Most people will notice this happening in the coming months. We now know more about what system would be right for 'Today for Tomorrow', so we started with a trial in April. We'll run a test with one clock only, for cut flowers. That's the best way to proceed, as we have concluded on basis of our data, talks with growers and clients and the know-how of specialists of Erasmus University", Ronald states.

How does Today for Tomorrow work, from when a product is auctioned until it is delivered to the client, early next morning? "We'll be running trials until May to inventory what the technical requisites are. And with the aid of the lessons learned, we can set up a first live experiment with one type of product and a selected group of growers and clients. We'll discuss what the rules of the 'game' should be with study groups consisting of growers and clients."

Read more at Royal FloraHolland