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- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
- “Carnations have made a comeback; being seen as trendy again”
Change in rose preferences:
"Shapes and colours don’t have to be perfect, but natural and alive"
Although the big rose continues to be the queen of the flowers, always #1 at the auction and with the florist, over the years the rose has taken a variety of shades and shapes. Tastes change. The last few years the head size became key, but of late, Erling Olstad of the Norwegian chain Mester Gronn no longer takes out his 5 cm card. Trend watchers see consumers bringing the garden inside. Shapes and colours don’t have to be perfect, but natural and alive. Irregularity, opening and vaselife have become key, if possible fragrant.
It remains unclear whether this new market remains niche or will move to the centre stage of the traditional hybrid tea. For sure, at the recent Molo River Promotion days at FloraHolland Naaldwijk all major rose buyers chose to take a bunch of the new garden-look Rosa Loves Me With Heart and Soul with them and at its recent 3-day workshop for flower arrangers the world-famous Gregor Lersch also chose to work with the nostalgic Rosa Loves Me varieties. Their breeder? The passionate Sicilian-Danish Rosa Eskelund, a true artist (“I am a little bit crazy”) and only female rose-breeder.
Genetically, the Rosa Loves Me series are completely different from garden types of other breeders in that they open and seem to last forever in the vase. They are all Rosa’s babies, hence the name and a story for each of them: ‘Two Times’, ‘Over the Moon’, ‘Tender’, ‘With Heart and Soul’, ‘Purely’, ‘Just a Little Bit More’, ‘Out of Control’. The breeding history? Maybe one day Rosa will reveal this mystery.
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Other news in this sector:
- 2018-06-29 Olij Roses transforms into Dümmen Orange
- 2018-06-28 Deliflor introduces white disbudded chrysanthemum Falcon
- 2018-06-27 Breeder reports record number of visitors during FlowerTrials
- 2018-06-26 Ball Seed releases 2019-2020 catalog
- 2018-06-25 "A classic Spring Trials season"
- 2018-06-22 Plants have unique lock to control expression of genes
- 2018-06-21 "Proposed Farm Bill offers more protection for flower breeders"
- 2018-06-20 Uganda: Dutch breeder paves the way to sustainability
- 2018-06-19 US (LA): Limelight hydrangea named Louisiana Super Plant
- 2018-06-18 Oso Easy Urban Legend Rosa wins ARS Award of Excellence
- 2018-06-15 Extensive trialling leads to resilient Imara impatiens walleriana
- 2018-06-14 Australia: Somatic fusion could lead to new waxflower hybrids
- 2018-06-13 US: A sneak peek of Agastache Poquito Orange
- 2018-06-12 Bidens & Calibrachoa take center stage at Danziger Flower Trials display
- 2018-06-11 Four breeders launch breeding platform
- 2018-06-08 Universities breed new varieties and careers
- 2018-06-07 Edelweiss as a cut flower
- 2018-06-06 UK: Breadth of National Plant Collections on display
- 2018-06-05 Australia: National Herbarium of NSW moves to Western Sydney
- 2018-06-04 Italy: Coral Plant holds first Lisianthus open house