Photo impression:

Germany: First edition Tendence Outdoor Living

Linking hardware and software. That is the aim of Tendence Outdoor Living, a zone that was added to the existing hardware event Tendence 2017 for the first time. The event took place at the Messe Frankfurt in Frankfurt am Main, Germany from June 24-26.

For Tendence Outdoor Living, an outdoor area of 800 m2 was used, where outdoor plants were combined with all kinds of outdoor living products. "Green plants cannot be missed nowadays", says Pascal Koeleman of 2dezign, who cooperated with the Tendence organization to add more greens to this part of the show. "We noticed that the combination of hardware and software is becoming increasingly important as the retail sector, which is the main target group of Tendence, is becoming 'greener'. Therefore we decided to ask, Dutch growers and trade companies, 8 in total, to take part in the event and show their greens and how they can be used."

Koeleman was pleased with the first edition of Outdoor Living. "In total, Tendence 2017 welcomed 20,000 visitors and the reactions on the Outdoor Living zone were very positive. For this reason, the organization already decided to double this outdoor area for the edition of next year." In 2018, the event will be held from June 30 to July 3 in Frankfurt.

Below an impression of the Outdoor Living event.





















For more information
Tendence
www.messefrankfurt.com

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