EFSA, the European Floral and Lifestyle Product Suppliers Association announces the publication of the colour and style trends for the season Spring / Summer 2018. The four themes are presented as part of a 44-page lifestyle magazine, combining atmospheric images, colour references, product suggestions and other relevant content.
Persian Palace is a romantic spring theme with a modern yet historical vibe. The classic shapes, rich textiles and flamboyant flowers speak to the sophisticated consumer who favours a warm, gentle ambience.
California Cool is a very modern, design-oriented theme. Consumers who love to stage themselves on social media will embrace this atmosphere that pairs the natural world with futuristic elements.
Garden Glory is for playful, elegant consumers who value traditions but add a modern twist. Its graphic, home-made spirit with an industrial, slightly vintage edge is all about sharing and celebrating.
Hudson Heaven has a Nordic, Indian summer-like atmosphere, perfect for meditation and contemplation. Its authentic nature attracts consumers who appreciate natural and handmade quality products.
The EFSA Trends Spring / Summer 2018 are based on the trend forecast from Nelly Rodi Paris". Nelly Rodi is a global leader in forecasting trends for the international fashion and lifestyle industry. EFSA Member companies receive bi-annual trend presentations and base their new collections on the colour and style information. The themes in the magazine are featuring the EFSA member products and have been beautifully set in scene by EFSA's creative partner DEDICATED PEOPLE.
The printed version of the EFSA Trend Magazine Spring / Summer 2018 is available at the EFSA Trend Zone at the spoga+gafa trade show in Cologne from September 3 - 5, 2017, and in the showrooms of the EFSA Members. The digital version of the EFSA Trend Magazine can be requested via www.efsa.com.
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