EFSA, the European Floral and Lifestyle Product Suppliers Association announces the publication of the colour and style trends for the season Spring / Summer 2018. The four themes are presented as part of a 44-page lifestyle magazine, combining atmospheric images, colour references, product suggestions and other relevant content.
Persian Palace is a romantic spring theme with a modern yet historical vibe. The classic shapes, rich textiles and flamboyant flowers speak to the sophisticated consumer who favours a warm, gentle ambience.
California Cool is a very modern, design-oriented theme. Consumers who love to stage themselves on social media will embrace this atmosphere that pairs the natural world with futuristic elements.
Garden Glory is for playful, elegant consumers who value traditions but add a modern twist. Its graphic, home-made spirit with an industrial, slightly vintage edge is all about sharing and celebrating.
Hudson Heaven has a Nordic, Indian summer-like atmosphere, perfect for meditation and contemplation. Its authentic nature attracts consumers who appreciate natural and handmade quality products.
The EFSA Trends Spring / Summer 2018 are based on the trend forecast from Nelly Rodi Paris". Nelly Rodi is a global leader in forecasting trends for the international fashion and lifestyle industry. EFSA Member companies receive bi-annual trend presentations and base their new collections on the colour and style information. The themes in the magazine are featuring the EFSA member products and have been beautifully set in scene by EFSA's creative partner DEDICATED PEOPLE.
The printed version of the EFSA Trend Magazine Spring / Summer 2018 is available at the EFSA Trend Zone at the spoga+gafa trade show in Cologne from September 3 - 5, 2017, and in the showrooms of the EFSA Members. The digital version of the EFSA Trend Magazine can be requested via www.efsa.com.
Announcements
Vacancies
- Technical Sales Representative, Leamington, Ontario
- Technical Sales Representative, Ancaster, Ontario
- HR Generalist
- Head Grower Strawberries (West Virginia USA)
- Global Sourcing Manager
- Buying Operations Manager (BOM Process)
- Sourcing Manager EU
- Manager Operations Ethiopia
- Manager Operations Ethiopia
- Senior Grower
"Tweeting Growers"
Top 5 - yesterday
- “With our placement in Türkiye, we have easy access to the rest of the world”
- Dutch growers lose faith
- Australia: Ball Mother-stock House meets growing demands
- "When buying our products, not only the rose production will be supported, also the well-being of rescued wildlife"
- "New substrate fiber fits into the future of cultivation"
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-05-26 "Celebrating achievements and empowering women in the green industry"
- 2023-05-22 Senetti lines in London for the coronation of King Charles III
- 2023-05-02 Honoring veterans with flowers on Memorial Day weekend
- 2023-05-01 Sion launches new ‘Step into the light’ facade campaign on the Dutch highway
- 2023-04-27 UK: Kiosks & websites to feature royal clematis and roses for coronation
- 2023-04-26 Gardening Know How announces 2022 sponsorship recipients
- 2023-04-25 US (FL): Venice in Bloom Team plants Sun Parasol Prize
- 2023-04-11 Flower hats blooming in popularity
- 2023-04-05 Digital promotion of Explorer roses : "A Big red success with impact!"
- 2023-04-03 That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers
- 2023-03-22 PopUp Garden now available for consumers
- 2023-03-22 US: The Scotts Miracle-Gro Foundation and KidsGardening announce the 2023 GroMoreGood Grassroots grantees
- 2023-03-17 Kicking off Spring with Senetti in Philly
- 2023-03-15 Outdoor plants campaign to be relaunched in the Netherlands and Germany
- 2023-03-15 NL: Evanthia offers diversity and connection at Keukenhof
- 2023-03-08 "You want to go deeper, find the connection with the company and be able to visualize it again"
- 2023-03-02 Addenda kicks off Campanula season
- 2023-02-15 Custom and branded plant pots – "the differentiator you need"
- 2023-02-14 "Covid killed the roses"
- 2023-02-14 Royal Van Zanten boosts chain marketing with creative content
