The auctioneer speaks:
The importance of good information
They talk about the importance of good supply information. Wilfred van den Beukel emphasises, "Reliable and digital supply information plus a representative product photo help you achieve an optimal price-setting." The auctioneer also has a role to play. Luus adds, "Naturally, I walk among the trolleys before the start of the auction to examine the product, but during the auction process we depend on the information supplied."
Source: Royal FloraHolland