The Royal FloraHolland auctioneers vlog regularly about the trends in the market, and what they find of interest. Wilfred van den Beukel and Luus Hooyman, plant auctioneers in Naaldwijk and Aalsmeer, take over from Paul Freriks in this third vlog.
They talk about the importance of good supply information. Wilfred van den Beukel emphasises, "Reliable and digital supply information plus a representative product photo help you achieve an optimal price-setting." The auctioneer also has a role to play. Luus adds, "Naturally, I walk among the trolleys before the start of the auction to examine the product, but during the auction process we depend on the information supplied."
Source: Royal FloraHolland
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Other news in this sector:
- 2018-03-29 FloraHolland verfies Floralife Express Clear 100 for roses
- 2018-03-02 NPPO-approved systems approach for the import of cut flowers to Australia
- 2018-02-23 New Zealand: Digital biosecurity officer starts at Auckland Airport
- 2018-02-16 Special box extends shelf-life of flowers
- 2018-02-15 "Avoid cutting losses by prioritizing sticking"
- 2018-02-13 US: Customs will inspect 1 billion flowers imported for Valentine's Day
- 2018-01-31 US: Delayed shipments can stress vegetative cuttings
- 2018-01-30 Canada: Deadline pushed back for Greenhouse Certification Program
- 2018-01-19 New Zealand court fines plant smuggler
- 2017-12-20 India: Training on dried flowers technology and value addition
- 2017-11-29 Drugs found in South American flower shipment
- 2017-11-28 NL: New cooling rooms in use at VWS Flowerbulbs
- 2017-11-27 "Up to four times higher sales"
- 2017-11-22 "Flowers don’t require tough labor"
- 2017-10-25 Taking care of pathogens in the delivery process
- 2017-10-24 New device allows continuous monitoring of the cold chain
- 2017-10-03 US: APHIS starts offshore greenhouse certification pilot program
- 2017-10-02 "US can become a much larger market for Colombia"
- 2017-09-25 "Better shelf life, bigger and whiter flowers"
- 2017-09-22 India: Renovation of cold storage for flowers a boon
