September's Houseplant of the Month, Alocasia, is at West Elm. The joy of plants has taken over the storefront window with a display installed by Ian Drummond, showcasing all the varieties Alocasia has to offer, in London's trendy Fitzrovia.
Pop-up
Alocasia, a tropical superstar, will not only junglefy West elm's flagship store, but it also aims to inspire shoppers to consider plants as part of their interiors when shopping within West Elm's well known Brooklyn-style aesthetic. The plants will be displayed in the store's window rooms set, alongside West Elm's latest Autumn collections in West Elm's latest new season planters. Customers can help themselves to in-store leaflets available with care tips for Alocasia, and a reminder to visit Thejoyofplants.co.uk for the latest DIY tips, plant trends, and all-round information for the most popular houseplants.
Jungles and superstars
Ian Drummond, author of At Home with Plants and silver medal winner at this year's Chelsea Flower Show, has sourced a selection of top quality Alocasia plants in a wide range of Alocasia varieties: The ever popular Alocasia × amazonica , or 'Polly', Colocasia, also known as 'Giant Elephant Ear plant', Bambino Arrow with its distinctive, sharp leaves, and many more.
This partnership also shows how easy it is for retailers to get on board with the Houseplant of the Month campaign, and how to turn heads of shoppers passing by.
Houseplant of the Month at West Elm
Alocasia will be at west elm throughout the month of September. Every month until December, Thejoyofplants.co.uk will introduce a new houseplant to West Elm's customers: October will host a selection of 'Pure Green' plants with air-purifying qualities to inform shoppers of the benefits of plants in their homes, and advise on which plants are the most efficient for removing toxins from the air. Ironically, our selection of Pure Green plants will take stage on one of the city's most polluted streets, Tottenham Court Road.
In November, Cyclamen will be put on a pedestal, and in December the year will close with the festive Amaryllis by showcasing how to display this traditional Holiday plant with a modern twist.
For more information:
www.thejoyofplants.co.uk

Announcements
Job Offers
- Commercial Manager Soft Fruits
- Assistant Nursery Manager - Tasmania, Australia
- Tissue Culture Lab / Operations Manager - Victoria, Australia
- Irrigation Manager - Tasmania or Victoria
- Chief Executive Officer Hortifrut IG Berries
- Head of Operations - Dubai, United Arab Emirates
- Greenhouse grower / production manager - Brazil
- Experienced International Trade Specialist
- Packaging Supervisor
- Nursery Production Manager South Australia
"Tweeting Growers"
Top 5 -yesterday
- Update: Lasso cut fuel prices, protesters lift some blockades, but economy still largely halted
- From supplying 3 months a year to Europe only to supplying worldwide year-round
- Almere residents fear they will pay for Floriade disappointment
- Nanobubble tech improves root health and vitality of Gerbera Daisies
- Cucurbit powdery mildew control in 2022
Top 5 -last week
Top 5 -last month
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-06-15 US (OH): ScottsMiracle-Gro reduces outlook for sales
- 2022-06-07 The opportunities and possibilities of a single packaging unit sticker
- 2022-06-02 Five points to consider when developing flower industry website
- 2022-05-24 ‘Must-have’ houseplant to add property value
- 2022-05-19 Elements for a successful website design
- 2022-04-22 ‘European Central Bank must act soon to avoid currency crisis’
- 2022-04-13 How to prepare for Mother’s Day
- 2022-03-25 All #LoveNotWar flower hearts listed in an interactive e-magazine
- 2022-03-24 8 pink roses to celebrate UK mother's day 2022
- 2022-03-16 Colombia joins the global campaign #LoveNotWar
- 2022-03-14 The floral message of hope: Flowerhearts placed all over the world
- 2022-03-10 Royal FloraHolland organizes benefit auction for Giro555 on 14 March
- 2022-02-02 "As it's generic promotion for the cut flowers and greens, all industry participants will benefit"
- 2022-01-27 World of Sprayroses presents new E-Magazine
- 2022-01-19 Marketing challenges in 2022 and how to solve them
- 2022-01-19 “As an industry, we need to bring the message that people can improve their life with flowers”
- 2021-11-24 How digital marketing can boost floral sales
- 2021-11-19 Cut chrysanthemum Ilonka stars in promotional campaign
- 2021-10-26 'Increasing Demand and Satisfaction in the Floral Industry'
- 2021-10-21 Fall marketing ideas for floral businesses