The new Floral Purchase Tracking Study has been released, and is packed full of substantial data regarding the purchases of flower-buying consumers.
Formally called the Consumer Tracking Study, the last annual study of this kind was conducted in 2005, and started back in 1992.
AFE and SAF partnered together to provide this study to the floral industry, which reveals details such as types of flowers purchased, amount spent, for whom and what occasions, satisfaction levels, and more.
Funded by the Floral Marketing Research Fund (FMRF) and conducted by IPSOS, the study provides valuable information to florists that can greatly impact how they plan their marketing strategies, inventory purchases and structure their pricing. The information shared in this study has the potential to help florists maximize their opportunities and sales.
Over the course of the study, which took place from January to December 2016, a total of 43,145 interviews were conducted with adults making one or more floral purchases. On the first business day of each month, interviews were conducted yielding information based on the following questions: Where was the floral purchase made? What kind of floral products were purchased? What was the reason or occasion for the purchase?
What has resulted from the year-long study is an informative, detailed outline every florist needs to have. Information found in the Floral Purchase Tracking Study includes details that are pertinent to brick and mortar flower shops, supermarket/grocery stores, and even nurseries.
"I find the study to be very beneficial for anyone selling flowers and floral-related items," said Suzie Kostick, AIFD, CFD, CF, PFCI.
"Having a detailed look at where consumers are spending their dollars, how they are spending and why, is critical to surviving in an ever-changing industry. This report spells it out, simply and clearly."
The study is available for $159 at FMRF.org.


Announcements
Job Offers
- Commercial Manager Spain
- Crop Farm Manager Sharjah
- Commercial Manager Soft Fruits
- Assistant Nursery Manager - Tasmania, Australia
- Tissue Culture Lab / Operations Manager - Victoria, Australia
- Irrigation Manager - Tasmania or Victoria
- Chief Executive Officer Hortifrut IG Berries
- Head of Operations - Dubai, United Arab Emirates
- Greenhouse grower / production manager - Brazil
- Experienced International Trade Specialist
"Tweeting Growers"
Top 5 -yesterday
- Pink hydrangea named after and christened by Dolly Buster
- Biological fungicide protects against soil-borne diseases such as Pythium
- Marginpar has new headquarters and a whole new IT system
- Groenland and L&M Groep join forces to become One Flora Group
- Bioline Agroscience is launching the first rhizobacterial-based biostimulant
Top 5 -last week
Top 5 -last month
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-06-30 The diversity, distribution and status of Phytoplasma diseases in China
- 2022-06-30 Indonesia: The establishment of vegetative house for ornamental plants
- 2022-06-30 Overcoming the barriers to technology adoption on African farms
- 2022-06-30 The best flower-patriotic composition was elected in Kyiv
- 2022-06-29 Hungary: Tax burden doubles on seasonal agricultural works
- 2022-06-29 UK: Seasonal worker visa route RFI notice
- 2022-06-29 Chemical shortages hamper US growers
- 2022-06-29 NL: Jan Willem de Vries appointed as Officer in the Order of Orange-Nassau
- 2022-06-29 US (WA): After 48 years of brightening area gardens, Roozen’s Nursery has closed
- 2022-06-29 Sarawak setting up orchid garden with an eye on export market
- 2022-06-29 Flower distributor plans to build facility in Port St. Lucie and create 210 jobs
- 2022-06-28 India: vertical gardens start coming up at main intersections in Prayagraj
- 2022-06-28 Across China: Entrepreneurial youth turns quinoa flowers into blossoming business
- 2022-06-28 India: Potential of ornamental nursery in small land holding
- 2022-06-28 WFRS presents 'World Rose News'
- 2022-06-27 Update: Lasso cut fuel prices, protesters lift some blockades, but economy still largely halted
- 2022-06-27 Almere residents fear they will pay for Floriade disappointment
- 2022-06-24 Morocco's ONSSA strengthens plant import rules to prevent 'Xylella Fastidiosa' arrival
- 2022-06-24 Measures needed to stop laborers leaving farm jobs to claim asylum in Cyprus
- 2022-06-24 Queensland: Drought preparedness, research, and pest control in $608 million budget