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Top 5 - yesterday
- CAN (SK): “The flowers take a long time to start growing but it is worth it because they are so beautiful”
- Plants remove cancer causing toxins from air
- Use of prohydrojasmon to suppress Frankliniella occidentalis and tomato spotted wilt virus in chrysanthemums
- Kuehne+Nagel announces management changes in Middle East and Africa region
- UK: Award-winning Chelsea Flower Show garden to go on display in Hampshire
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
US: New study tracks purchases of flower-buying consumers
Formally called the Consumer Tracking Study, the last annual study of this kind was conducted in 2005, and started back in 1992.
AFE and SAF partnered together to provide this study to the floral industry, which reveals details such as types of flowers purchased, amount spent, for whom and what occasions, satisfaction levels, and more.
Funded by the Floral Marketing Research Fund (FMRF) and conducted by IPSOS, the study provides valuable information to florists that can greatly impact how they plan their marketing strategies, inventory purchases and structure their pricing. The information shared in this study has the potential to help florists maximize their opportunities and sales.
Over the course of the study, which took place from January to December 2016, a total of 43,145 interviews were conducted with adults making one or more floral purchases. On the first business day of each month, interviews were conducted yielding information based on the following questions: Where was the floral purchase made? What kind of floral products were purchased? What was the reason or occasion for the purchase?
What has resulted from the year-long study is an informative, detailed outline every florist needs to have. Information found in the Floral Purchase Tracking Study includes details that are pertinent to brick and mortar flower shops, supermarket/grocery stores, and even nurseries.
"I find the study to be very beneficial for anyone selling flowers and floral-related items," said Suzie Kostick, AIFD, CFD, CF, PFCI.
"Having a detailed look at where consumers are spending their dollars, how they are spending and why, is critical to surviving in an ever-changing industry. This report spells it out, simply and clearly."
The study is available for $159 at FMRF.org.
Publication date:
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Other news in this sector:
- 2023-05-31 Ecuador’s agreements with China and Costa Rica are suspended
- 2023-05-31 EU considers granting drought relief to Spain
- 2023-05-31 UK: Grower warns industry would 'collapse' without migrant workers
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