First growers on Floriday

On Wednesday 7 November 2017 Royal FloraHolland and FloraXchange presented the first version of Floriday at the Royal FloraHolland Trade Fair. A group of pot plant growers are the first users of Floriday.

Floriday is the global, digital platform for the horticultural sector. The platform enables growers to be active in several trade channels and markets at the same time. Other growers will be given access in phases before the end of the year.

With the first version of Floriday, growers only have to log in once to put products on offer in several marketing channels such as FloraXchange and FloraMondo.

Although Floriday focuses on growers, the platform also has indirect benefits for buyers. Through FloraMondo and FloraXchange, they gain access to a larger supply. In addition, Floriday ties in better with the grower's processes, so buyers quickly receive information about, for example, the progress with their order or order handling. Another benefit is that ultimately, the buyers' conditions and wishes can be better accommodated by growers during the purchasing process in Floriday.

Linking to Floriday
"The current version of Floriday is basic and does not yet have all its functionalities. It is a system that we can expand easily. The technology of the platform is geared to this," explained Merel Prins, project coordinator at FloraXchange. "For example, by linking up systems that growers are already using in their nurseries. This brings the benefit of not having to enter the same information twice." But those are not the only possibilities. Gerhard van der Bijl, CDO of Royal FloraHolland, added, "We can also link new or existing trade channels of buyers to Floriday, which growers can then start using immediately." Floriday also enables access to international markets and thus ensures an increase in trade with different players.

Continuing to develop together
Gerhard said, "Naturally, we shall continue to develop Floriday to make the work of growers easier. For example, expanding the stock and sales data, adding improved tools for making product images and labelling in the nursery." He is very interested in hearing the responses of growers, exporters and software suppliers during the Trade Fair. "I would like to learn about their wishes and ideas for collaboration. Their input will enable us to make the work in the nursery and throughout the horticultural sector even easier."

Source: Royal FloraHolland

Publication date:



Receive the daily newsletter in your email for free | Click here


Other news in this sector:


Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber