Increasing turnover with a sustainable concept

Of course, there are several companies on the market that work with packaging from Kraft material, but what makes Colorful Seasons unique is that it expressly starts from the question of how sustainability can be combined with the right consumer image. In addition to using natural materials, this also means looking exclusively for cooperation with MPS / GlobalGAP certified growers. "In addition, it must also be clear to the consumer that it concerns a sustainable product, and that is why all our packaging is printed with two essential quality marks that are recognizable to the consumer, namely the recycle logo and the FSC Quality Mark (Forest Stewardship Council)."

Currently the following products are offered in Colorful Seasons sleeves, namely Pot Rose 10.5cm / 12cm, Pot gerbera 12cm, Pot Chrysanthemum 12cm and Calandiva 10.5cm/12cm. Later this year the Anthurium 12cm and Phalaenopsis 12cm will also be added.

The sleeves respond to seasonal colors and public holidays, as well as the right products per season / theme. "This increases the turnover speed on the shelf," says Thom, "and therefore is a win-win for the retailer. Traffic on the shelves is increasing and, moreover, by sustainable approach, it contributes to a better environment."

It's been a while, but Thom was a guest in the Bubbles & Zo program on Dutch channel RTL4 in early December. "We started six months ago and it is already being sold throughout Europe", according to Thom. "Colorful Seasons makes the shelf cheerful, and because it has no plastic but an actual sustainable look, it is also a nice present to give”.