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US: Valentine’s Day fun floral facts

Valentine’s Day 2018 is shaping up nicely for the American industry, according to the SAF. They have compiled a list of good reports from various surveys done by the National Retail Federation, SAF and Prince & Prince. Overall, the outlook is for near record spending, with reaching its second-highest level since SAF started their Valentine’s Day survey 15 years ago.

Let’s look at some Valentine’s Day numbers:

55%: of Americans will celebrate Valentine’s Day.
44 million: number of households buying flowers.
$3.4 billion: Retail spending for all flower related products.
$77.00: average spending per flower-buying household.
67%: number of florists expecting increased sales this Valentine’s Day.
17%: the florists’ slice of the spending pie this year.

Floralife has compiled a few more fun floral stats.