October 23-25, Madrid
Spain: New Flower and Garden Attraction at Fruit Attraction 2018
Flower & Garden Attraction aims to provide a greater and better visualization to the companies in the flower and live plant sector that have been participating in previous years in Fruit Attraction, also facilitating the incorporation of new participating companies in this new specific area.
Flower & Garden Attraction also responds to the interest expressed by international companies of the sector in participating in Fruit Attraction 2018, as well as the express request formulated, in recent years, by a large number of visitors in the surveys prepared by the Fair.
This new exhibition area was born with the objective of contributing to dynamize and activates the professional sector of flowers and plants, from a double perspective. On the one hand, promote the development of current marketing channels in the domestic market, highlighting gardening centres, and paying special attention to the large distribution, which is becoming an important point of purchase for Spanish consumers. And on the other hand, create a culture of flower and plant consumption in the Spanish market, approaching the highest levels of the EU countries.
Flower & Garden Attraction also intends to serve as an international meeting point for the commercialization between supply and demand of the flower and plant sector.
Flower & Garden Attraction will benefit from the synergies of the Fruit Attraction call, having identity and specific space, being one of the protagonists of this tenth edition. The profile of the habitual visitor of Fruit Attraction, heads of purchase of the chains of supermarkets of all the world, especially European, will also be able to take advantage of their attendance to the event to know the offer of flower and plant that can be offered to their customers.
Each exhibitor of Flower & Garden Attraction and depending on the square meters of participation could benefit from the program of International buyers that the fair has foreseen, consisting of inviting a client / person that is of commercial interest and we take charge of their trip and accommodation during the days that the fair lasts without any cost for the exhibitor.
In the words of its director, Raul Calleja "Flower & Garden Attraction was born to add, in the right place and at the right time. The return on investment for the participating companies, guaranteeing, with high levels of investment by Ifema, a demand for quality, commercially dynamic and international visitors. These are the steps to be able to offer the market a first level and professional event, and it is our obsession with customer service. Reinvesting all the resources of Flower & Garden Attraction in guaranteeing demand, is our sectorial commitment”.
Flower & Garden Attraction will have two large exhibition areas: production and auxiliary industry. The profile of the exhibiting companies will be that of flower and plant producers, wholesalers and marketers, companies and manufacturers of substrates, fertilizers, seeds, phytosanitary products, etc., and accessories, services and suppliers.
Flower & Garden Attraction will also have a program of activities and specific congress, with the aim of serving as a space to know trends, innovation and developments in the market.
For more information:
Intraservice
muriel@intraservice.nl