The poll, which surveyed roughly 1,048 adults age 18 and older from the continental U.S., Alaska and Hawaii, found that one in three American adults bought cut flowers or plants as gifts for Mother’s Day this year — a percentage that’s in line with 2017 (35 percent) and 2015 (35 percent). (SAF did not commission a survey in 2016.)
The poll also found that, compared to last year, consumers appear to have spent less on holiday flowers and plants and that fewer consumers shopped at retail flower shops and garden centers, while supermarkets’ share of the holiday market increased.