Gill Corless Chair of the FlowerTrials foundation: “We are delighted to see that FlowerTrials, the originator of open days in week 24, continues to be the key event for the bedding and pot plant industry. In fact, this year’s Wednesday edition recorded the highest ever number of visitors in a single day in FlowerTrials’ 15-year history! The pre-registrations for visits to the exhibitors in Aalsmeer and Westland were also up, most likely thanks to our excellent pre-event information schedule which informs visitors on the main novelties from each exhibitor prior to week 24. With an increasing number of companies taking part, no fewer than 60 this year, upfront information on the new introductions becomes key in choosing the right locations to visit.”
Visitors came from no less than 70 different countries. The organisation noted a strong increase in visitors from Southern Europe, specifically 34% more from Italy, without doubt thanks in part to new FlowerTrials exhibitor Gruppo Padana. Also Spain and France booked rises of 12% and 6% respectively. Visits from growers, traders and buyers from Eastern and Central Europe also rose with more visitors from Russia, Ukraine, Poland, Estonia, Slovakia and the Czech Republic. The number of visitors from Turkey and Iran decreased significantly, most likely due to the Ramadan and sugar feast which fell this year in week 24.
2019
FlowerTrials exhibitors open their doors next year in week 24 from 11th to 14th June 2019.
FlowerTrials
Jacoba van Beierenweg 97-1A
2215 KW Voorhout
The Netherlands
T: +31 (0)71 - 364 91 01
F: +31 (0)71 - 364 91 02
organization@flowertrials.nl
www.flowertrials.com