Decorum has become a partner of BGI Germany. Germany is an important sales market for Decorum's affiliated flower and plant members, and with this collaboration with the Verband des Deutschen Blumen- Groß- und Importhandels (BGI) Decorum hopes to be able to widen their marketing efforts.
Robin van der Knaap (left) and Norbert Engler, CEO from BGI
Both parties see advantages in sharing knowledge in order to adjust the assortment throughout the entire chain as well as possible to the demand. The theme of logistics is also on the agenda of both parties. "We believe in cooperation throughout the entire chain. Each has its own specialism and adds value, including the wholesalers affiliated to BGI in Germany. Together with the wholesalers we can serve the buyers of our floricultural products even better," says Robin van der Knaap, working at Decorum member Together2Grow.
The CEO of BGI, Norbert Engler, is pleased with the collaboration. "We are delighted to welcome Decorum as a partner of BGI. With the quality and brand strategy of Decorum, the organization can support our members. The wide range of products offered by Decorum growers gives us the opportunity to further increase customer satisfaction at the wholesalers."
BGI is the umbrella organization of German wholesalers and importers in floricultural products. The branch organization is committed to the interests of floricultural parties on the German market and has no profit objective. The aim of BGI is to ensure that the sector functions optimally in the Federal Republic.
Source: Decorum