November 13, Nottingham

Have you considered if your business is ‘millennial ready’?

Consumer and shopping behaviouralist, Ken Hughes, has been announced as keynote speaker for Cultivating Retail, the new one-day event for retailers, suppliers and growers which takes place on Tuesday 13 November 2018 at the East Midlands Conference Centre in Nottingham.

With over 15 years’ experience as CEO of a consumer insight agency, Glacier Consulting, he blends his understanding of consumer psychology, shopper immersion, digital anthropology and retail futurology to explore the needs of the new consumer and predict the changes to come.

The new Cultivating Retail conference and dinner, jointly hosted by HTA and GIMA, tackles key issues and opportunities that the industry faces.

The conference themes throughout the day cover four key areas, all aimed to help inspire and grow your business.
  • Know your Customer – the latest updates on consumer behaviour, shopping psychology and understanding your customer
  • Business Inspiration and environment – ideas and innovation from inside and outside the industry including a debate around the hot topic of plastics
  • Optimising the retailer/supplier relationship - is your supply chain millennial ready? Learnings from other industries, and the Head to Head panel, chaired by Cathy Newman – identifying challenges and opportunities from both the retail and supply side.
  • Promoting Your Business – innovative and experiential retail, the art of visual merchandising and the difference it makes, future technology – mobile advertising and brand strategy.
Cultivating Retail takes place at the East Midlands Conference Centre set within the beautifully landscaped parkland of Nottingham University’s campus. This purpose built venue, complete with auditorium, is adjacent to the Orchard Hotel. Built in 2012 this eco-friendly hotel has been awarded a BREEAM rating of excellent and using the latest technology to reduce carbon emissions benefits from plenty of daylight.

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