Oboya appoints Per-Anders Östby to Director EMEA

Oboya Horticulture Industries has appointed Per-Anders Östby in the new role of Director EMEA.

As part of strengthening the existing organization and distributing the work geographically within the company, management has decided to establish a new role with responsibility for Oboya's activities in the EMEA (Europe, Middle East & Africa).

Per-Anders Östby takes over the new role from August 1, 2018, is part of the Group Leadership Team and reports to CEO Robert Wu.

"Oboya is an exciting company that operates in a fragmented industry with interesting opportunities for both expansion and consolidation. With my experience in international business and building activities in different geographic regions, I see the opportunity to contribute to the growth journey that Oboya has begun. I look forward to getting to know the team and being able to create opportunities for continued high growth in the company," says Per-Anders Östby.

"Because we are in a strong growth phase that requires high presence in our markets, we are now organizing work in two geographies; Asia and EMEA. Per-Anders Östby will with his leadership and, broad business background, contribute to create the conditions for continued strong growth within the EMEA region," said Robert Wu, CEO of Oboya Horticulture Industries.

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