Grower takes over fresh wax rose line of Primera Fashion Flowers from B&G de Mooij

NL: Berg RoseS starts selling fresh wax roses

Van den Berg RoseS from Delfgauw adds an extra value to its broad and exclusive assortment of roses with the fresh Dutch roses in wax. After the cooperation was announced last week with Van der Drift Roses for the red rose Red Naomi, Berg RoseS has concluded an agreement with B&G de Mooij to sell the fresh Dutch wax roses of the brand Primera Fashion Flowers under the brand Berg RoseS. The advantage for the customer is that there is no need to keep stock, the roses are in real time available via VMP and can be delivered fresh directly from the nursery.

Photos: Primera Fashion Flowers

Wax roses as a welcome addition in the autumn season
In the autumn we like to wrap ourselves in warmth, light and a bit of glitter. Inspiring, timeless or just to match the latest trends, the beautiful wax roses from Berg RoseS are atmospheric and colourful every day. The wax roses are delivered in Avalanche+ by Van den Berg, are of constant quality, available in 60 and 70 cm and available in the packaging of Berg RoseS.

The production of the wax flowers is in the hands of TMC productions from Rijnsburg, which has many years of experience in waxing Avalanche+. B&G de Mooij, the company from Honselersdijk that operates as a platform and service provider for wholesalers, line drivers and online florist's suppliers, will continue to run the Primera Fashion Flowers brand. The waxed roses, like the other assortment such as silk roses, remain available and can be purchased via B&G de Mooij.

Van den Berg RoseS
Van den Berg RoseS, a name that stands for one of the most important international rose growers in the Netherlands. A name that stands for quality on all fronts, all year round. Van den Berg RoseS has its headquarters in Delfgauw. Outside the Netherlands there are nurseries in Naivasha (Kenya) and in Kunming (China). In the Netherlands, Van den Berg Roses grows large-flowered roses on 160,000 m2 . The roses grown in the Netherlands are marketed under the brand name Berg RoseS. Thanks to the wide variety of colours, these roses match every memorable moment in life. Ninety-five percent of the roses are destined for the international market and find their way to flower shops from Moscow to Los Angeles and from Oslo to Singapore.

B&G de Mooij
B&G de Mooij is a platform for suppliers and buyers, wholesalers and (online) florist suppliers and offer them customised solutions. From direct delivery on full carts to units packed per florist. Together with its employees, B&G de Mooij does everything in its power to make the lives of wholesalers and (online) florist suppliers easier. All they deliver is superintendents and of unprecedented quality. But they also make a difference in service: "Our customer excels; we help him with custom work. Even in the smallest numbers. Satisfied florists are the tangible result".

For more information
V.d. Berg Roses
Zuideindseweg 25b
2645 BD Delfgauw

B. & G. de Mooij B.V.
Terrein FloraHolland Naaldwijk
Middel Broekweg 29
2675 KB Honselersdijk
Box S1-45 t/m S1-49
T: 0174 74 24 24

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