Good news about business strategic cooperations between Dutch and Russian parties is not something you read about every day. Many think the Russians are hard to do business with, but the long and fruitful relation between Sobolj and Flowers by Macheliuk have developed, proves differently. Yesterday this cooperation was sealed with an official strategic partnership.
Flowers by Macheliuk is one of the top 3 Russian importers and wholesalers, and is very progressive in its marketing and sales. For 5 years Sobolj is cooperating intensively with the commercial team of this large company, to realize projects for the promotion of Dutch ornamental horticulture brands. Flowers by Macheliuk always makes sure that the interest in a brand is translated into sales through the channel.
In this way they have realized beautiful projects for Slava Zaitsev’s fashion shows, organized various seminars for modern flower arrangements, and made the most spectacular flower pieces every year to attract attention during the FlowerExpo. This year Sobolj and Flower by Macheliuk are cooperating again at the FlowersExpo in Moscow (11-13 September).
The moment was seized to formalize the already existing cooperation. Director-owner Natasja Mironova, Sobolj: “By signing the strategic cooperation agreement we have noted down the rules of our joint project, in the interest of good commercial results for the Dutch customers of Sobolj.
Sobolj aims at the promotion of sales for the Dutch ornamental horticulture on the Russian market. This is being done by representation at conferences, events, articles, and social media (Facebook, Instagram en the Russian VKontakte) and the platform Flower Experience. Sobolj reaches thousands of followers in Russian speaking areas for its clients. In all communications, the Dutch ornamental horticulture is connected to the Russian culture and taste in an original manner. Through long experience, Sobolj has the best contacts with Russian importers and wholesalers, and has managed to attract prominent flower arrangers.
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