1-800-Flowers.com has introduced Wild Beauty, a new and exclusive collection of farm fresh bouquets featuring seasonal stems in a mix of textures and colors. The collection is launching with eleven designs.
These bouquets include freshly-cut flowers grown at select eco-friendly, sustainable farms and arrive loosely-wrapped with kraft paper inside a signature gift box. Customers can also opt to order a galvanized flower pail to complete the look.
"In creating these beautifully deconstructed bouquets, our talented design team drew inspiration from just gathered flowers and bohemian influences to deliver a fresh point of view we believe shoppers will love," said Alfred Palomares, Vice President, Merchandising, 1-800-Flowers.com. "We're excited to introduce Wild Beauty, showcasing our ongoing commitment to product innovation and providing differentiated offerings to help our customers express, connect and celebrate."
The Wild Beauty collection will feature new bouquet introductions seasonally. At launch, the collection includes:
Everyday Seasonal Bouquets
Each arrangement features a mix of textures, with florals and colors unique to the season. Based on availability, bouquets may include a gathering of roses, sunflowers, thistle, gerbera daisies, mini calla lilies and silver dollar eucalyptus, among others.
Fall Season Bouquets
Reflecting the colors of fall harvest, these arrangements feature striking sunflowers, spider mums and roses in burnt orange, tawny and various golden hues.
Holiday Season Bouquets
Just in time for the holiday season ahead, these festive arrangements feature white, red, violet and mauve florals, mixed with jolly greens and winter-rustic accents.
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