Photo report: FloraHolland Trade Fair 2018

This year's FHTF attracted more than 16,000 visitors from all over the world. Together with the IFTF in Vijfhuizen, more than 1,000 companies from Africa, South America and elsewhere exhibited at both fairs. So without exaggerating, we can say that the Netherlands played host to the lion's share of the global trade and production in plants and flowers.

Stefan Laridon of Hortinno; Ron van den Bosch; Arno Treuren of African Roots, together with a client; and Michel van Rijn and Ronald Ruiterman of Flamingo Plant

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New container: launching Fc588
Yme Pasma (COO) and Matthijs Mesken (Director VGB) together launched the new, efficient Fc588 flower bucket at the Aalsmeer Trade Fair. This flower bucket optimizes loading capacity, realizes annual cost savings for the chain of €10 to 15 million and ensures reduced carbon emissions.

Yme Pasma explains: "Every day, we work to improve our logistics services and increase efficiency in the chain. With this new Fc588 flower container we are responding to market needs." Matthijs Mesken adds: "In the trade, we are enthusiastic about this initiative. Since the inception of this development we have been involved together with Royal FloraHolland. Owing to the increasing use of CC containers in the export trade and the reduction in transactions, a different multi-use flower bucket is required."

Zentoo and Ovata wins Greenovation Award
Royal FloraHolland presents the Greenovation Award as recognition for sustainability initiatives in the floriculture industry. The public voted on nominations by a professional jury. Steven van Schilfgaarde (CEO) presented the award. The presentation by Steven van Schilfgaarde (CEO) took place on the second day of the Trade Fair.

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