Waitrose & Partners will again be stocking rosemary Christmas trees, after proving a hit last Christmas.
The herb is a favoured garnish of choice for the grocer’s shoppers at Christmas, making it into the top 3 best selling fresh herbs with sales up 200% over the festive season compared to the rest of the year.
The alternative Christmas trees proved a popular purchase last year with sales rising as environmentally conscious consumers looked for a multi-purpose tree that could be re-used or to give to friends and family as a festive host gift.
The Rosemary Christmas Trees are grown and pruned to resemble the shape of a Christmas tree. Standing at around 30cm in height, just under a third of the size of an average Christmas tree, these aromatic miniature trees are edible and give the home a distinct refreshing fragrance.
The trend for rosemary Christmas trees started in America where just as many are now bought compared with standard Christmas trees.
Their needle-like leaves make them the perfect alternative for the festive season and can be decorated to look just like their larger traditional counterparts. They can be used as a decoration in the lounge, placed on the kitchen window sill or even as a Christmas table centrepiece where guests can pick the tree's leaves to garnish their own festive feast - making them the perfect gift for foodies.
Grown in Chichester, the trees have been specially selected for Waitrose, whittling the choice of rosemary down from 80 different varieties to ensure the perfect tree was chosen for its shape, colour and wonderful bouquet.
Waitrose Horticulture Buyer Allison Burdett comments, “We know our customers are keen gardeners and love cooking, so this is the perfect combination for them. The rosemary tree’s leaves can be used to flavour dishes over the holidays and then be planted outside when Christmas is over, so nothing goes to waste!”