Christmas tree farmers campaign for real trees

Artificial trees, once crude imitations of an evergreen, are now so realistic that it's hard to tell they are fakes even though many are conveniently pre-strung with lights and can fold up for storage at the push of a button.

Between 75 and 80 percent of Americans who have a Christmas tree now have an artificial one, and the $1 billion market for fake trees is growing at about 4 percent a year - even though they can be reused again and again.

To combat this trend, Christmas tree farmers have joined forces as the Christmas Tree Promotion Board and are running a social media ad campaign this holiday season to tout the benefits of a real evergreen. The campaign, called "It's Christmas. Keep It Real!," is funded by a 15-cent fee that tree farmers pay for each tree they harvest.

Read more at ABC 4 (Gillian Flaccus)


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