A large scale consumer research conducted by Q&A in Europe, commissioned by Chrysal, showed that consumers expect flowers to last at least 8 days. In order to fulfil these expectations the use of flower food is essential.
The research shows that consumers are not fully aware of the benefits of flower food. By sharing this message, the use of flower food can be increased significantly. Chrysal now introduces a new and improved flower food, in a new attractive packaging, with the benefits and effects of flower food clearly explained on the packaging. It will make flowers stay beautiful up to 60% longer, according to Chrysal.
Chrysal is now introducing a new and improved flower food in two different designs. Chrysal Better Bloom is developed especially for florists. Chrysal Supreme is developed for supermarkets and bouquet makers.
About the research
A large scale consumer research (8,000 respondents) conducted by Q&A in Europe, commissioned by Chrysal, shows that 91% of consumers find the freshness of flowers the most important aspect when purchasing flowers. Moreover, consumers expect the flowers to last at least 8 days. And to fulfill these expectations it is essential to use flower food. However, the research shows that only 54% (European average) of consumers consistently use the flower food sachet attached to the flowers. Many consumers are still not aware of the benefits of flower food. Once it is explained that flower food will make flowers stay beautiful, 85% of customers will start using flower food more often.
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