More than 60 countries will use Kenyan flowers for their Valentine’s celebrations, according to Kenya Flower Council.
Kenya is the lead exporter of roses to Europe including Netherlands, France, Germany, Norway with a market share of about 38 per cent. Other countries include UAE, Russia, Australia, Saudi Arabia and the US.
Approximately 50 per cent of exported flowers are sold through Dutch Auctions in the Netherlands, although direct sales are growing.
“Exporters are now making direct sales to the countries and expect to make about the same sale volumes as last year,” KFC chief executive Clement Tulezi said.