US: Bayer establishes Western Region for Sales Team

The Turf and Ornamentals (T&O) business of Bayer, within the company's Crop Science division, has realigned its sales team, creating a new western sales region as part of its continued efforts to better meet the needs of its turf management customers across the United States. With this announcement, Doug McCullen has been promoted to Western Regional Sales Manager of the newly established Western Region, which serves customers from California through West Texas and northward into Wisconsin.

“In our quickly evolving green industry, turf management professionals need more customized,regional recommendations than ever before,” said Will MacMurdo, head of the Bayer U.S. Turf and Ornamentals business. “With this natural realignment of our sales team, we have refined the conventional split between cool-season and warm-season turfgrass regions to introduce this new Western Region and ultimately sharpen our focus on the unique needs of our customers in each region of the country.”

Prior to his new role as Western Regional Sales Manager, McCullen was an Area Sales Manager, serving Bayer’s turf management customers in the Pacific Northwest region. Before joining Bayer in 2011, McCullen had 20 years of experience as a distributor sales representative and a golf course superintendent in the Pacific Northwest. He has a Bachelor of Science degree in Turf Management from Oregon State University.

“Having walked in the shoes of our customers for many years, I know all too well the unique needs and countless challenges turf managers face in the Western states,” McCullen said. “In this new role, I look forward to leading our Western Regional Sales Team in delivering the more tailored regional support our customers deserve.”

Mike Ruizzo will continue to serve warm-season Bayer customers as Southern Regional Sales Manager, supporting turf managers from East Texas through the Carolinas. Eric Lentz will continue to serve cool-season Bayer customers as Northern Regional Sales Manager, supporting customers from southern Missouri through Virginia and northward into Maine. This realignment does not impact sales teams for Bayer customers in production ornamentals.

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