Under the motto "German Film Award goes green", the German Film Prize, together with partners such as the Landgard Initiative "Flowers - 1000 Good Reasons", was presented for the first time at the Palais am Funkturm on May 3, 2019, at the presentation of the most prestigious award for German film In Berlin, an alternative, new and sustainable event concept was used as the basis.
Environmental impacts as well as social and financial effects were analyzed and optimized in advance along the entire value chain, and unavoidable emissions are subsequently offset by a climate protection project on the basis of a CO2 balance. In addition to fields of action such as mobility, energy, catering or waste management, the decoration of the event was of course an important topic. "As the largest German producer cooperative for flowers and plants as well as fruit and vegetables, Landgard has a special responsibility - not only for its own company, its employees and producers, but also far beyond. Sustainability is simply no alternative for us. We take this into account in our company-wide Landgard Sustainability Strategy, which is based on the four pillars 'green products', 'climate, energy and the environment', 'employees' and 'society'. This includes the activities of our initiative, Blumen - 1000 good reasons ", emphasizes Armin Rehberg, CEO of Landgard eG.
"Flowers and plants are by themselves already a symbol of a healthy environment in balance - especially if they are produced and used sustainable. For us, it was therefore both an obligation and a matter of the heart to show with our flower concept for the German Film Prize how glamorous sustainability can be and that a sustainable approach to flowers and plants is simply indispensable for a healthy, balanced life. "
As part of the sustainable event management of the German Film Awards, "Blumen - 1000 gute Reasons", together with well-known florists, has brought the glamorous event to a particularly sustainable start this year. Instead of cut flowers, around 2,000 green and flowering plants transformed the entire Palais am Funkturm into a green and colorful sea of plants at the award ceremony. A special highlight of the evening was, besides the flowery decorations for the bars and the After Show Party, a vivid flower wall as a central photo point for the stars of German film right on the red carpet. For this purpose, the initiative had equipped a reusable scaffolding with thousands of plants that were produced according to good horticultural practice and with the aim of avoiding chemical crop protection. The houseplants used come from companies that are certified according to recognized standards - and will continue to be in public after their major appearance at the German Film Awards in the Berlin Zoo and continue to use.
Armin Rehberg, CEO of the Landgard eG, together with the Film Award Ambassador and the well-known German actor Kostja Ullmann and the German up-and-coming actor and plant godfather Jonathan Berlin, presented a symbolic wooden flower box with sample plants and the illustrated carpet on behalf of thousands of sustainable plants on the red carpet Decoration plants to Ingo Volmering, Technical Director, and Christiane Reiss, Head of Communications & Marketing of the Zoological Garden Berlin.
"As one of the five largest zoo companies in the world, the green oases of the German capital and important nature ambassadors, the zoos, zoos and aquariums in Berlin, of course, also play an important role alongside animals.", Explains Ingo Volmering, Technical Director Zoo, Animal Park and Aquarium Berlin, "In doing so, plants take over a wide range of functions, from feed through to near-natural animal plant design."
At the end of the evening, not only the Berlin Zoo, but also the stars and starlets of the German film industry were happy about a flowery present: As a living memory of an unforgettable evening, two "flower-boys" representing the initiative presented a small plant as a gift to all visitors Greeting card - of course in a sustainable paper bag.
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