Selecta and Visser continue common path at FlowerTrials 2019

Having introduced a pioneering development with the introduction of the innovative young plant technology ROCS in cooperation with Visser Horti Systems during the IPM this January, Selecta one and Visser now continue their common path.


ROCS consists of 34 in substrate rooted cuttings in a Multi Media strip by Visser for fully automatic processing in a Visser AutoStix® machine. If this machine is connected with a potting machine, a very efficient processing chain with many advantages results. Many discussions which were held meanwhile, showed a strong customer interest. There will also be presented a new developed rooting and shipping tray, which holds 15 Multi Media strips.

The whole concept of this ground-breaking technological development is now ready to be introduced into the European market. At its both FlowerTrials locations, in Germany and the Netherlands, Selecta one will inform customers and interested people about this innovation.

At the FlowerTrials location in Holland, there will be a large live demonstration of the processing of Selecta young plants in a Visser machine. For questions about the technology and for additional advice, contact persons from Visser will be on site.

From 11th to 14th June 2019, visitors can convince themselves and be inspired by the current Selecta assortment and by the new varieties and marketing concepts at the FlowerTrials locations of Selecta one.

In the Rheinland Westfalen Region the nursery Christian Filla in Straelen, which is known from the previous years, is presentation location in Germany again. Especially worth seeing is the show garden there. More than 500 Selecta varieties of the current Selecta one assortment are presented in baskets and window boxes and show their performance. Additionally, the adjacent hall hosts special marketing presentations and different product types.

As last year, the location in Holland will be in the Westland region at the Nursery P. van Geest Maasland. Visitors can expect a huge exhibition of the assortment – from Pelargonium to Petunia and Dianthus to bedding and balcony classics. Selecta one announces colourful decorated theme worlds on more than 1,000 square meters. Visitors can look forward to live floristry demonstrations and many opportunities to become active.

Highlights of the shows:

Osteospermum ecklonis Purple Sun
In demand everywhere: FleuroStar Award winner 2018/19 Purple Sun. Selecta one’s colour sensation inspires producers with excellent branching and easily controllable growth. The enchanting, non-fading orange-violet colour combination convinces with outstanding luminosity. Like the sunset in summer over the sea – Purple Sun takes you to the summer!

Autumn Friends
Two arguments for Selecta’s Autumn Friends: trend towards convenience and increasing plant sales in late summer and autumn. The young plants grow in a combination pot from the date of potting on. The endless number of combinations with pot carnations, perennials and grasses guarantee a long-lasting attractive appearance. Further advantages: Short cultivation times and high durability.

Dianthus Scully
Selecta’s pot carnation novelty 2019: Scully – Cosmic Beauty. A variety of unique brilliance. This variety catches the eye from far away due to its intense, bright colour. The brilliance of the flower is emphasised by the dark leaves and very dark buds. The flowers grow singly but in large numbers, are long-living and stand out well against the leaves. The variety is characterised by even, compact growth.

Dianthus Peach Party
The mini carnation Peach Party with its apricot-coloured sea of flowers provides party-mood at home. Peach Party is a compact growing pot carnation variety with a lot of peach coloured flowers blooming above the leaves. In spring, this variety with the unique play of colours features a highly attractive, apricot-coloured bloom, which matches perfectly with the Pantone colour of the year 2019 “Living Coral”. In summer, the variety develops a vivid red eye, creating a glorious contrast between the dark centre of the flower and its lighter-coloured edge. Peach Party has single, numerous flowers, and is hardy and suitable for any pot size.

Pink Kisses
Many Pink, fragrant flowers and excellent cultivation characteristics: Pink Kisses is the most successful carnation of the Selecta range! Under the motto “As beautiful as our friendship”, the strong consumer campaign for Pink Kisses is entering its third year. In 2019 Selecta supports the retail trade with a DIY Tour in cooperation with the VDG. Find all tour dates at: www.pink-kisses.eu

Three new Pelargonium varieties of the series Marcada
Superheroes for the garden: The interspecific Pelargonium of the popular series Marcada are continuously flowering and show all bud stages on the plant. All six varieties are guaranteed early flowering and self-cleaning. They have a round harmonic growth and grow upward as well as slightly hanging – ideal for window boxes and buckets, as single flower or planted in combinations. The series includes six varieties: Marcada Dark Red in powerful Red, Marcada Magenta in bright Magenta Red and Marcada Pink in refreshing Pink. This year, Selecta one complemented the series with three strong new colours: Marcada Orange, Marcada White and Marcada Pink Purple.

Pelargonium zonale Sunrise Smokey Eye
Sunrise is a modern, commercial Pelargonium zonale series. The corresponding varieties have large, brilliant flowers and are green-leaved. They are characterized by a large broad field of application. As indicated by the name, Smokey Eye are three Pelargonium varieties with a particularly strong eye which complement the bright-leaved Sunrise series with their individual appearance. Smokey Eye White, Smokey Eye Pink '20 and the new Smokey Eye Rose are early flowering and have an upright average height.

Calibrachoa cultivars MiniFamous
MiniFamous varieties offer the most extensive range of colours for homogeneous Calibrachoa. Root stability, very early flowering and a long flowering period are additional qualities that make MiniFamous one of the best series on the market. The single flowering MiniFamous Uno varieties have a semi-vigorous, round growth habit. Varieties of the series MiniFamous Uno Double with double 3D flowers are excellent summer performers.

Sky Petunias will be extended
Selecta one still celebrates successes with its spectacular Petunia NightSky. In the last few years, further Sky varieties were added: LightningSky with yellow star and dot pattern on dark red ground and GlacierSky with a bright white edge in combination with the unique night sky pattern. The FlowerTrials visitors can look forward to exciting colour novelties in this range, which Selecta one will present there to public for the first time.

Selecta one FlowerTrials locations 2019:

  • Selecta Klemm in the region Rheinland-Westfalen (Germany):
    Nursery Christian Filla, Kortweg 9, 47638 Straelen
  • Selecta Holland in the Westland region (Holland):
    Nursery P. van Geest Maasland, Herenlaan 21, 3155 DC Maasland
  • Registration at: www.flowertrials.com

Also beyond the FlowerTrials, visitors can visit the Selecta show gardens at nursery Filla on the Lower Rhine and at Selecta headquarters in Stuttgart from June to September 2019. Interested people are kindly asked to register for an appointment at Selecta one.

For more information:
Selecta One
www.selecta-­one.com


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