Technology provider Priva transforms towards digital services

Internet of Things (IoT), robotics and digital services: new technologies follow each other at a rapid pace and it changes the world around us. These technological developments offer opportunities and possibilities for Priva to support entrepreneurs in new ways in their cultivation and in the optimization of their business processes. The transition started and Priva has strengthened its Product Development department to create new platforms, services, and products. In a world that is becoming increasingly connected, the company's focus is on expanding the scalability and impact of products, services, and organization. But there are also challenges.



The challenges
How can new technologies like IoT, robotics, vision technology, and data services be integrated into existing horticultural processes? How can investments that are already made by entrepreneurs be upgraded to the wishes of tomorrow? How can horticultural companies connect with urban development, to create circular energy systems and sustainable living environments? “The development of horticulture has a long history, so the industry can’t simply act like a startup company. This is the challenge of change”, says Meiny Prins (CEO Priva). During the GreenTech, Priva experts will explain future trends and give a glimpse of the development path of Priva in the Priva booth in hall 8.



Priva knowledge sessions during GreenTech
The theme 'The challenge of change' is the common thread of Priva at the GreenTech. The theme is also explained during one of Priva’s knowledge sessions by the CEO of Priva, Meiny Prins. Meiny Prins spoke about the opportunities, possibilities, and challenges that technological developments offer to the horticultural sector. Wednesday and Thursday, other Priva experts will share their knowledge during the GreenTech about new technologies and services regarding the Internet of Things, robotics and digital services. Also, the fundamentally new way of working that is required to apply these new technologies, are being discussed. The speaker program can be found on the GreenTech website.



Priva at GreenTech
On 11, 12 and 13 June, the GreenTech will take place in RAI Amsterdam: the international horticultural exhibition with all horticulture market leaders and experts under one roof. Priva welcomes you in their stands in hall 8: Priva Corporate (08.128), Priva Product & Partner Pavilion (08.133) and at the Vertical Farming Pavilion (08.561 & 08.563).


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