The International Flower Trade Expo (IFTEX) will be held from June 5 - 7 in Nairobi, Kenya.
This is the 8th year Royal FloraHolland will be exhibiting at the IFTEX. Last year Royal FloraHolland won the Platinum award in the best stand category for non-perishables.
Digital worldwide growth
This year will have a special focus: Royal FloraHolland is the connector to provide digital growth within the Floriculture sector with its platform Floriday. CEO Steven van Schilfgaarde will be present at the IFTEX and says: "In the beginning of June, I will travel to Kenya to open the International Flower Trade Expo, IFTEX. It was an honour to receive the invitation. I hope it will be an opportunity to deepen the ties with our growers and relations in Africa."
International roll-out Floriday and Blueroots
The auction will also present Floriday in combination with Blueroots at IFTEX. Steven: "An important moment, with an eye to the international roll-out of the programme. After all, Floriday will be the basis of our global digital eco system. I am looking forward to the responses from visitors at the fair. A Floriday connection provides growers all over the world with the possibility to capitalise on export opportunities. I hope I'll be able to convince my contacts in Africa of this attractive perspective."
Royal FloraHolland will be exhibiting at stand B3.08.
Source: Royal FloraHolland