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more flexible and more efficient

Royal FloraHolland to renew its services

Royal FloraHolland is going to renew its services extensively in the near future. "We will do so in order to continue to successfully meet the increasingly diverse needs of growers and customers", the auction states on its website. "These changes will lead to a more flexible and efficient service package, which will enable us to continue to provide you with the best possible service in the coming years."

According to Royal FloraHolland, in a dynamic world, and in particular in this sector, it is important to change in order to remain valuable. "Only by continuously developing ourselves can we continue to offer you relevant services, which enable us to help you get the most out of the market. After all, it is our ambition to contribute as much as possible to the sustainable success of growers and customers. This has always been, and always will be the case."

Compose your own unique service package
They know that the needs of growers are evolving and more diverse than ever before. "This is why our services will undergo significant changes in the near future. In this way we will offer you, as a grower, the freedom to put together your own unique service package, specifically tailored to your company. To this end, we are increasingly applying the 'the user pays' principle. In this way, we ensure that you only pay for the services that help you to run a successful business in a targeted manner. This new, more efficient approach is more in keeping with the way business is done today. We are also expanding our service package with new services that are of value to broader groups."

Royal FloraHolland CCO, Gerhard van der Bijl explains,
"Our sector knows very well that growth is hard work. We therefore devote a great deal of energy to improving our services, so that we can continue to be of undiminished value when it comes to serving growers and customers. We will always continue to look for new ways to contribute to the sustainable success of growers and customers. Because your success is the success of Royal FloraHolland."

Strengthen your commercial operations
With the renewed services, FloraHolland states that their clients can strengthen various aspects of their commercial operations. "More insights, knowledge and advice as well as practical optimization and more efficient organization of your company." This includes:

  • Insights (app on Floriday): real-time insight into price and market developments.
  • Sales advice: insight and advice to help you optimize your position in the market(place).
  • Store check: a clear picture of your products on the shelf.
  • Brochure check: insight into campaigns for your product in the retail sector.

Would you like to find out more about their services?
Starting 1 June, one will be introduced to their new services - and what they can do for everyone's company.

If you would like to know more about how we can be of service to you, please contact their Customer Service department. 

Source: Royal FloraHolland

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