Kasey Cronquist is stepping down as administrator of Certified American Grown. His last day will be July 12.
The Certified American Grown Council will be working closely with the board of the California Cut Flower Commission to help with the transition of the program’s leadership. It’s expected that an interim leader will be appointed to handle day-to-day operations as it begins a search for a new executive.
Kasey Cronquist, Administrator of Certified American Grown, led the program to become the largest consumer-facing brand promoting origin in the industry. Photo by Ashley Noelle Edwards.
“Thanks to Kasey’s dedication, vision and enthusiasm, Certified American Grown is now the largest consumer-facing brand promoting the origin of flowers in the floral industry. America’s flower-farming families will miss Kasey and want him to know how grateful we all are for the many accomplishments our program has achieved as a result of his leadership which he so selflessly gave to us. We wish him and his family the very best,” said Rita Jo Shoultz, owner of Alaska Perfect Peonies and a member of the Certified American Grown Council.
“It has been an honor to have been a part of establishing the Certified American Grown campaign for America’s flower and greens farmers,” Cronquist said. “Now representing over half of all domestic cut flower and greens production, the program is positioned for tremendous growth and opportunity to encourage consumer preference and win back market share for our domestic flower farmers.”
Cronquist has been named president of the North American Blueberry Council (NABC) and U.S. Highbush Blueberry Council (USHBC). In his new role, starting July 29, he’ll serve all blueberry industry members by providing oversight and insight on the USHBC’s robust national promotion, health research and education programs.