PB tec and Powerplants Australia have announced their strategic partnership. Their mission is to provide the world with a high-quality food supply, with a strong focus on creating sustainability and minimizing needed natural resources. Both companies develop horticultural solutions for companies around the globe, offering electrical engineering, water systems, lighting and automation.
PB tec is headquartered in the Netherlands and provides advanced horticultural solutions across the globe. Powerplants Australia, located near Melbourne, recently won the Casey Cardinia Business Award for manufacturing and is known for its customer service.
Koen Brabander from PB tec: “This partnership provides PB tec with a unique opportunity to grow in the Australian market. A local presence in Australia will not only allow for quicker and better service. This strategic partnership will further strengthen both companies to compete on complicated tech challenges on minimizing water usage and improving technology in the Australian horticultural sector.” With Powerplants as a local player, PB tec will improve its understanding of Australian legislation which improves smoother business operations onsite.
Carl van Loon of Powerplants is excited about the Strategic Partnership: “It’s a big compliment to be chosen by PB tec in their worldwide expansion. Not only that, it will allow us to proceed earlier with our plans for expansion into Asia. But the biggest benefit to Powerplants is the depth of experience that Powerplants can now draw on for large and complex horticultural projects. My business partner Simon Gomme and I look forward to continuing to run the company, but with greater financial resources. Our Team of employees and contractors are also excited to be part of a much larger company that values their contribution and will provide them with greater opportunities. We recently celebrated our 25th anniversary, and now look forward to the next 25 years of growth in serving the Horticultural industry in Australia and abroad.”
The responds from the industry are very positive. "Priva congratulates Powerplants with their major step joining forces with PB Technics. After many years of being our largest and most skilled partner in Australia for high-end greenhouses, Powerplants also specialized itself more and more in Soft fruit and Medical Plants. Particularly their growing ambitions in this new industry made Powerplants embracing this new opportunity with PB Technics. Priva wants to congratulate Powerplants and PB Technics with this promising step forward", says Meiny Prins.
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