The genesis, development, and vision of NewGen Boxwood

NewGen Boxwood, from Saunders Genetics, announced the debut of a new video, “NewGen Boxwood - The Boxwood Revolution”, which is available to the commercial horticulture industry at www.NewGenBoxwood.com.

As told in person by the Saunders family, the video details the story of how Saunders Brothers Nursery became aware of the devastation of Boxwood Blight and other boxwood challenges in the early 2000’s and the ensuing actions that led to the development and introduction this year of the NewGen Boxwood program. Watch the video here.

“An important part of bringing this brand to the marketplace is educating growers, retailers, and gardeners on not only the challenge of blight and pests but the hope that solutions are ahead,” said Bennett Saunders, General Manager of Saunders Genetics. “We felt that telling the whole story from our perspectives and in our own words would emphasize our commitment and open the door to working with others in the industry to meet the challenges head-on.”

The first two selections in the NewGen Boxwood program, unveiled at Cultivate ’19, will be available in the marketplace in early 2020. NewGen Independence and NewGen Freedom set the bar for future additions to the program with their high tolerance to Boxwood Blight, better resistance to Boxwood Leafminer, and wow factor in the garden.

In addition to Saunders Brothers Nursery, three NewGen licensees have signed on to grow and distribute the product line in 2020. They include: Overdevest Nurseries, NJ; Prides Corner Farms, CT; and Willoway Nurseries, OH. Other licensees will be added in 2020 and 2021 for wider availability across the US and internationally.

For more information:
Saunders Brothers
2717 Tye Brook Hwy
Piney River, VA 22964
Tel.: (434)277-5455
Toll Free: 800-307-2127
Fax: (434)277-8010
info@newgenboxwood.com
www.newgenboxwood.com


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