BloomyPro was invited by IFE (International flower Exhibition) to do a 3D virtual Bouquet session at their Education day. IFE 2019 was held in the always sunny, Miami City.
Even though BloomyPro is being used in the Netherlands by Bouquet operations and customers with great success, it is something new and never seen in the Americas. This platform launch in the USA was something completely different from the traditional offerings an event like this normally offers in the USA.
Eric Egberts and Roy van Voorthuysen .
For the few that do not know it yet. Bloomy Pro is a cloud-based floral platform with 3877 (and increasing in numbers of) different flower varieties from known breeders at your disposal. Developed in the Netherlands to design, optimize and show your flower bouquets in 3D. It allows you to create better bouquets, save money and have a better insight of your floral business. All digital, so you can connect and share 24/7 with customers and employees and all sustainable as well, since it needs no shipping nor flower inventory to organize your Bouquet programs with your customers.
Roy van Voorthuysen.
”Two weeks before the event we reached out to people in our US network, used linkedin to promote our presence at IFE and aimed at all IFE visitors with an email sent out by the IFE organization”. Says Roy van Voorthuysen, Marketing Director from BloomyPro.
“We were ready and excited …. But we never expected what happened! The first day it started slowly but at the end of the day we were completely drained from energy. Not because we missed lunch… but because of all the people we gladly met at our booth and at the Educational day presentation”, Roy continues.
With Pieter Landman from Blooming vision, a LIVE contest was organized: Real flowers arranging vs platform digital flower arranging. A very well visited session… with both parties winning.
BloomyPro is to the people designing bouquets what Excel is to the people handling numbers.
After the presentation in the Educational day and the LIVE contest, the BloomyPro team was so happy since the platform got some serious compliments on the content. A big success since it attracted a lot of serious floral designers and decision-makers. Floral Designers realized this platform will save them time and showed floral designers they can do bouquet designs even if the flowers are not yet harvested. So they can design ahead of time. And the decision-makers were thrill about the savings they can make.
“We got a lot of positive feedback, met new acquaintances and also met customers who were already using the platform in the USA quite intensely with great success! So, to IFE and the people we met in Miami thank you very much! and let’s move forward!!” Says Eric Egberts, BloomyPro Sales Director
“We hereby apologize for not being able to talk to ALL of you! But we promise you will see us soon!“. Eric continues.