US: Flower delivery startup raises $12M to fund national expansion

UrbanStems has raised $12 million in Series B funding.

CEO Seth Goldman said the startup has already been using the money to expand nationally. He explained that UrbanStems now has two delivery models — there are bike couriers who deliver plants and flowers within two hours in New York City and Washington, D.C. (where the company is headquartered), and then there’s a third-party shipping partner that offers next-day delivery to anywhere else in the United States.

The company started out with bike couriers, and Goldman said it’s not abandoning that strategy: “We will find areas where there’s enough demand to warrant jumping in, boots on the ground.”

At the same time, he said next-day shipping has allowed the company to “grow a lot faster in the short term.”

Read more at TechCrunch (Anthony Ha)


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