India’s FreshToHome raises $20M to grow its e-commerce platform

FreshToHome is a Bangalore-based e-commerce start-up that sells fresh vegetable, fish, chicken and other kinds of meat. It has raised $20 million in a new financing round as it looks to expand its footprint in the nation.

The Series B round for the start-up was led by Iron Pillar,  with Joe Hirao, the founder of Japan’s ZIGExn, also participating. The start-up, which closed its $11 million Series A financing round three months ago, has raised $33 million to date.

FreshToHome sells “100 percent” pure and fresh vegetables and meat in Bangalore, Mumbai and Pune — the latter two of which it recently entered. It says it does not add any preservatives or other chemicals to prolong the life of the produce.

Unlike most other marketplaces, FreshToHome has built its own supply chain network, which gives it better control over quality and delivery of the food items. It uses trains and planes to move inventory, and has become one of the biggest clients of several local airlines.

The start-up sources vegetables and fish directly from 1,500 fishermen and farmers across the nation. It uses an app to negotiate with farmers and fishermen. It continues to expand its control over all aspects of its business. “Today a large part of our poultry comes from institutional farmers. Now we are going a step ahead and processing the chicken at the slaughtering level ourselves,” Shan Kadavil, CEO of FreshToHome, told TechCrunch in an interview.

FreshToHome is able to deliver the perishables on the same day and as soon as up to two hours, Kadavil told techcrunch.com.


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