Dümmen Orange, North America has appointed Chris Berg as its Marketing Director. This new position is a part of the company's drive to develop a more robust regional team located in and focused on North America.
Berg takes on this role with 13 years of experience marketing horticultural products and companies on a global scale. Recently, he served as Product Manager for the annuals category at Dümmen Orange. Prior to Dümmen Orange, through his agency BlueSkye Creative, Chris led the marketing strategy and campaigns for McHutchison Horticultural Distributors and Vaughan’s Horticulture, each subsidiary of Dümmen Orange. His new role will be overseeing the marketing efforts internally for all North American held companies, including Dümmen Orange NA, Dümmen Orange Delta, McHutchison Horticultural Distributors, Vaughan’s Horticulture, and Quick Plug.
Keith Cable, President of Dümmen Orange, NA, commented on Berg’s appointment: "Dümmen Orange has developed a broad portfolio of plant genetics, products, and services for the North American market. We look forward to expanding the value of these products through strong marketing strategies and programs to support our grower customers, broker representatives, and retailers. Chris’s high-level strategic thinking around positioning, messaging, and building awareness through innovative engagement will deliver Dümmen Orange the awareness required to support and win new partners and customers.”