Swedish show provides green meeting place full of inspiration

Elmia Garden counted in many satisfied exhibitors and visitors when the fair closed last week. The show in Jönköping wants to inspire to better businesses and provide opportunities to make new contacts, providing a meeting place to present trends and to take part in knowledge through seminars. "I think we have a big role as a meeting place. Many have a large digital network, but here the physical meeting and personal connection is possible, which is an important part for the future of the garden trade," Kristina Andersson, project manager, says.

New for this year was that Elmia Garden was held at the same time as the fair Elmia Park, which is focussing on urban green and design. Exhibitors and visitors were able to visit both fairs and gain knowledge and inspiration and make new contacts in neighboring business areas. In total, Elmia Garden had 113 exhibitors and 6182 visitors. Elmia Park had 181 exhibitors and 8621 visitors, many of whom chose to visit Elmia Garden. Among the exhibitors also different Dutch growers and traders like Noviflora, Avaxaplants and Boomkwekerij 't Kempke. The main target group for Elmia Garden is owners of garden centers in Scandinavia and florists.

“We are always at Elmia Garden! Here we get to meet all our customers. It has been a successful fair and we have gained a lot of customer contacts. This time we focused on giving sales tips to the stores on how they can work with our products at different times of the year. We have had a very good impact on this. A total of three great days, which have given us a lot together with our customers”, said Stefan Jacobsson, Sales Manager, Hasselfors Garden.

“This is an absolutely fantastic fair. We have had many customers and a good impact. We have sold a lot and are very satisfied”, commented Cecilia Christensson, Västanvinden i Landskrona AB.

“We are very pleased with the fair and it is a fantastic meeting place. It's always fun and inspiring to meet customers. I personally have had a great inventory of all the exciting lectures on future trends and sustainability. It has been superb. A buffet of knowledge and inspiration”, according to Daniel Lundberg, Nelson Garden.

Elmia Garden presentations
During the fair, the visitors were offered a wide program of seminars, like two young Swedish bloggers sharing their ideas about promotion of 'gardening' and Marcel Jansen from Holland, who inspired the audience by showing the business opportunity of 'sustainability' for Garden Centers and Florists. Jan Rundgren, stylist and designer, offered an exclusive presentation of what will characterize the industry in 2020; Garden Expressions, Flowers & Crafts and Future Flora. Floral Experts such as designer Fredrik Larsson and Malin Hidesäter contributed their interpretations of the trends.

"I think the fair is very nice and it contains many exciting products," said Jan Rundgren.

For more information:

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.