Evigence Sensors and fresh-cut tulip supplier Jarja Floral announced the launch of a sensor specifically designed for the floral industry. Developed in partnership by Evigence and Jarja, the new Floral Merchandising Aid (FMA) Sensor has been unveiled at the PMA Fresh Summit, Booth #126 in Anaheim, California. Leading supermarket chains are piloting the freshness sensors on bouquets in select locations to reduce waste and increase customer satisfaction by ensuring optimum merchandising at point of purchase.
“It is incredibly difficult for consumers and retail employees to determine a floral bouquet’s remaining vase life, but no one wants to sell or buy flowers that are past their prime,” said John Oosterveld, president, Jarja. “Until now, there was no way to properly measure floral freshness to appropriately merchandise a bouquet. The FMA Sensor makes it easy for retailers and consumers to know the precise freshness of a floral arrangement.”
Picture of tulip bouquet with 4 day old sticker
Designed to visually indicate the remaining saleable life of a perishable product, the latest addition to Evigence’s growing lineup of color-changing, intelligent sensors will help floral retailers better monitor and manage the merchandising of their bouquets. Like all Evigence sensors, the FMA Sensor takes the form of printed, self-adhesive labels in a variety of shapes and sizes that can be customized to a meet the shelf-life profile of all fresh-cut flowers.
“The extension of our sensor technologies to floral freshness was a natural fit. Like food, flowers have a short shelf life that is heavily influenced by temperature fluctuations during storage, transport and display,” added Yoav Levy, CEO, Evigence. “Floral retailers will no longer be forced to depend on a date code that cannot tell them when a bouquet is past its prime. Our new FMA Sensor gives retailers an accurate view of the bouquet’s saleable life from the time it arrives to the time of sale so they can better merchandise their stock—increasing sell through and eliminating waste.”
Picture of display at PMA Floral Innovation Display at PMA, Oct 17-19, Anaheim California
Changing color to indicate current freshness based on proprietary technology that monitors temperature and other freshness factors, the FMA Sensors are now available to retailers around the globe and can be calibrated for varying floral life spans. Barcodes, prices, date codes, and product origin information can also be printed on the FMA, offering transparency throughout the bouquet’s journey from producer to retailer and into a consumer’s home.