This year, the PMA Fresh Summit took place at the Sunny State of California, in Anaheim. The show began last Friday at the Anaheim Convention Center gathering over 1000+ exhibitors representing the cut flower and fresh produce industry.
Ball was also there, presenting their core and new products. They placed a 4 quadrant color-coded booth filled with their core: Gypsos, Limoniums, Snapdragon, Stocks, Flowering Kales, Asters, Matricarias, Sunflowers, Campanulas etc. and in between each quadrant of colors there was a very creative Outdoor Tipi recreation featuring all of the newest crops including the Sunflower Procut White, Delphinium Trick, Colorful Orange and Yellow Calendulas, Achilleas, fully Blue Tweedias and Centauria; all of which grabbed the attendees’ eye and left them intrigued for more information about them and their availability. The design concept was based on how to transform your spaces with easy wild garden looks at home: “From your garden to your home”.
To continue reinforcing the concept and the novelty flowers, Ball showcased the newest varieties in the Fresh Idea Showcase, where they as exhibitors had the opportunity to highlight the varieties with a special space. Once again, Calendulas, Tweedia and Achillea were the stars at this demonstration using the same concept: “From your garden to your home”.
Early Friday morning, the team spirit was up by participating at the 5 K Race for Talent to support the development and execution of their mission. "We participated as the 'Ball Team' and were all dressed up and ready to shine and support the flowers movement", says Carmen Lucía Márquez of Ball. "We had lots of fun!"
Friday was full of events, during the evening, Ball was part of the Beach Bash Cocktail as sponsors and once again showed a beautiful from your garden to your home display by decorating a Beach Hut full of beautiful summer flowers. Many invitees took selfies to post them as a memory of this year’s PMA. "It was a great show, we made many contacts, had time to network and in general outstanding results grabbing the interest of the participants for new flower types and varieties", Carmen adds.
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