Citing SAF Research, UK Publication Touts Flowers as Winter Blues Cure

British consumers proactively looking for a cure to this year’s bout of winter blues received a hot tip from the Metro publication: Buy flowers.

Citing Society of American Florists’ research from Rutgers University on the emotional impact of flowers, the news outlet shared that “the 10-month study show that flowers are natural and healthful moderators of moods. Those part of the trial reported feeling less depressed, anxious and agitated after receiving a bunch of flowers, and demonstrated a higher sense of enjoyment and even life satisfaction.”

Indeed, the SAF study, led by Jeannette Haviland-Jones, Ph.D., professor of psychology at Rutgers, found that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed.

Read more at SAF

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