At the Trade Fair in Aalsmeer, gerbera grower Holstein Flowers from De Lier, the Netherkands, was presenting their brand new corporate identity last week. With this new look Holstein Flowers wants to emphasize its position as leading gerbera grower and remain distinctive.
Image: Gert van Santen
During a festive customer event on November 1, Holstein Flowers presented the new look first to its customers. Director Leo van Holstein sketched a picture of the market and explained why a new identity was chosen: “The market is changing rapidly and competition is increasing. As Holstein Flowers, our corporate identity and appearance are increasingly being copied. To remain distinctive, we have developed an entirely new corporate identity that represents what we stand for. Our core values can, therefore, be found in our new identity."
The general public could also see the new appearance at the Trade Fair in Aalsmeer. In addition to the new logo, the gerbera grower also showed his new packaging. In addition, visitors could view the very latest gerbera varieties from their own breeding.