Vitality, innovation, and perfection – these are the top traits that Dümmen Orange breeders and product managers had in mind while developing the new Vitamum garden mum brand, now available for the 2020 retail season.
The Vitamum brand of garden mums features a refined assortment, new mutation-bred families, and interesting new novelty varieties. Many of the products are existing grower favorites that have been reintroduced with a new name, listed alongside the previous name in the catalog for easy reference. The catalog is organized by timing and color to expedite the program-planning process. New families offer reliably matched selections for garden mum growers, including the Homerun family – which features four varieties that are also available as Confetti Garden combinations.
“We’re excited to launch the new brand,” says QiuXia Chen, product manager for Dümmen Orange. “We spent a week with the Dümmen Orange Grower Council to fully vet our new garden mum selections. There are some exciting changes for the 2020 program, and with the rebranding of our program to Vitamum, we continue to build a strong connection with our customers. The Vitamum brand showcases the reliable genetics we are proud to offer growers.”
Along with a refreshed product offering, the Vitamum brand also offers point-of-purchase material to enhance impulse appeal in retail settings. The digital catalog is now available on the Dümmen Orange website, and the printed catalog will be available from broker sales representatives in early December.
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