Royal FloraHolland introduces WhatsApp after successful pilot

After a successful pilot, Royal FloraHolland is deploying WhatsApp as a fully viable service channel for its customers. In this way, Royal FloraHolland is one of the first B2B parties to add WhatsApp to its business services.

Growers and customers can message the Royal Floraholland Contact Center via WhatsApp, whenever they wish. From the garden, the greenhouse, the auction floor or from their desk. From Monday to Thursday from 5:30 am to 5:00 pm and on Friday from 5:30 am to 4:00 pm, the Contact Center will reply to all customer messages. During the WhatsApp pilot, Royal FloraHolland could be reached via a mobile number, but customers will now be able to message the regular customer service number  +31 88 789 89 89.

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